Analyses
90 advertisements, each read for what it shows, what it may mean, and why that reading fits.
Land Rover, 2011
Adventure encoded in a passport
McDonald’s
Branding without showing the brand
WWF, 2010
When absence becomes more frightening
Durex, 2018
Turning a data leak into product proof
KFC, 2018
Turning heat into spectacle
LEGO
Making imagination feel tangible
How to market an Aston Martin
"Send me one dozen Chadwick's no. 60. spool cotton, mamma says Chadwick's is the best."" (front).jpg
About Autism
Ad for a Google project called Jigsaw.
Ad for Sharpie fine tip permanent markers
Ad for Stabilo highlighter pens
Ad for the French Open
Anti-tick mall floor
Awesome Glasses Campaign
Blood donation "You can be someone's hero!"
Bloom Supermarkets - Charlotte, North Carolina
Bold campaign by unicef
Brad Pitt is single Ad by Norwegian Airlines
Burger King tells people to order from McD's (575x577)
Choose who will drive you home // Reykjavík Metropolitan Police
Cigarette packaging done right
City of Los Angeles Facebook job posting
Coca-Cola
Coca-Cola bottle design brief from 1915
Daihatsu Hijet ad from 1996
Denver Water billboard.
DHL has 2 competitors FedEX and UPS and now look at this ad... GOLD
Donation ad and drop off for USB sticks to send to North Korea
Durex
Duvet ad by IKEA 2020
Erdal Shoe Polish
Eyes Wide Open (720 x 900 px)
Fill in carefully: an ingenious ad for a tattoo parlour
Firefighters don't like fire movies (1421 × 2048)
For people who want to lose weight and stay in shape
Forensic Science Ad
Fun up your home - Windows Vista (New Zealand) Ad by Y&R (2009)
Great advertising if you really are confident about your pizzas...
HBO x Adult Swim - Billboard (2022)
Highlight the Remarkable - remarkable women and their stories by Stabilo Boss
Highlighter Ad by Luxor
I guess the most simple yet powerful promotional message
IDM Ad-Smart Ideas for Smarter Cities
If they find it, they'll play with it
Ikea - Stay Home (575x432)
Ikea ad for Simpson's' fans
Innocent - Reaction to iPhone launch
JBL noise-cancelling headphones
KFC’s apology for the chicken shortage this week...
Lego campaign developed by Asawin Tejasakulsin, senior art director at Ogilvy & Mather, Bangkok
Lemon, Ice & Alcohol...
McDonald’s minimalistic typographical ad
McDonalds sun clock from 2006. Agency: Leo Burnett, Chicago.
Meatless Farm, 2020
Minimalist McDonalds Ad from Sweden Shows New Large Coffee Size
New Marmite billboard ad, UK
Nice Ad from BBC with emphasis on covering both sides of a story
Norwegian Airline shows destinations on its national flag
Oatly Bench Ad, 2019. At least it didn't end up as a PornHub ad banner...
One Child Is Holding Something That's Been Banned in America To Protect Them
One click can change your future
One example to a great business name! 718x960
Pakistani news site PSA
Parking space for jeeps
Pepsi "Light" ad
PlayStation 2 Ad in the Official PlayStation Magazine (2003)
Points if you can relate?
Real Ford case built from the provided image and caption, using a mirror-centered composition to study visibility and permission.
Real IKEA case built from the supplied image, turning sleep and pillows into a wellness-style product metaphor.
Real Mercedes-Benz case built from the supplied image, using a star emblem and stark lighting to foreground luxury control.
Real Volkswagen Beetles case built from the supplied image, using repetition and street placement to foreground brand recognition.
Samsung vs Apple
Simple, yet effective
Skittles ad for Pride Month
Smart! Advertising their pens and razors simultaneously.
Solid showing for McDonald’s new mobile ordering campaign.
some finalists from Pornhub's user generated ad completion
Standout point-of-sale merchandising from pasta brand
Street advertisement for Mattel Hot Wheels toy cars
TABASCO
Tabasco ad
Thailand PSA ad against driving while sleepy
That was just genius...
The Lung Association
This ad by Eskom
This LinkedIn Ad (1838x2600)
This One Minute Brief ad concept for Kit Kat
Using sex appeal and comedy to advertise a wide-angle lense
Utah ski resort uses a 1 Star review from a Californian to advertise the difficulty level of its ski mountains.
